That Affordable

Al Jazirah Vehicles needed to launch the new FORD TERRITORY and position it as the affordable Ford quality car to gain a foothold in the entry-level SUV market and meet the needs of a younger more tech-savvy customer base looking for an SUV with a tight budget

IDEA

In order to disrupt the category, Al Jazirah Vehicles went against traditional marketing tactics and collaborated with HungerStation, the #1 food delivery app in the Kingdom, to sell the car on their application.

In an unprecedented move, 2M active daily users had the chance to see the car, choose its features, and ultimately add it to their carts. For three consecutive weeks, social media went on overdrive, as surprised Saudis raced to tweet, TikTok and meme-ify our stunt.