Burjer Kinj
Our brief was to launch an enhanced version of Burger King’s hero sandwich “The whopper”. However, the whopper doesn’t have much equity in Saudi especially among the young generation. Accordingly, our challenge was not only to launch the enhanced whopper but to ignite interest and push for trial among an audience that is less familiar with our sandwich.
Awards
2021/20 Cannes lions | Silver Lion Cultural Insight| | Social & Influencer
2021 Clio Awards | Bronze Clio | Social Single-Platform.
2020 Dubai Lynx Gold | Social Business & Commerce.
2021 Epica Awards |Silver - social networks | Burjer Kinj or Burgher Kingh?
Credit
ECD: Rayyan Aoun
ACD: Ahmad Shanaa
Art Director: Abdulhadi Tulimat
Production: Nojara Production.
